01 — Capital lock-in
Most contract manufacturers want 1,000-unit minimums. You haven't validated demand yet.
For funded D2C brands
Test 2–5 SKUs. Scale the ones that hit. Without freezing capital.
For D2C brands moving fast on a tight timeline. Small-batch flexibility. EU-grade quality. Real product, ready in weeks.
Three constraints that used to slow you down.
02 — Slow R&D iteration
From brief to first sample in days.
Your audience expects you to ship. Traditional formulation cycles run 6+ months. With our R&D library and AI-assisted recipe building, you go from brief to first sample in days, not quarters.
03 — Compliance after the fact
Launch-ready in every EU market from day one.
Most makers ship the product and hand you compliance as your problem. EFSA validation is baked into the formulation step — your product is launch-ready in every EU market from day one.
Five stages. One platform.
01
Brief
You describe the product. Mutual NDA, scoped spec, aligned on goal and constraints.
02
R&D
First paper formulation. Ingredient sourcing, claim validation, organoleptic targets.
03
Sample
Bench samples shipped to you. Iterate flavor, texture, stability until your team approves.
04
Production
Pilot batch produced under EU GMP, full QA, batch records ready.
05
Ship
Finished, labeled, shrink-wrapped, ready for your 3PL.
Products D2C founders start with.
These four formats over-index for D2C launches: subscription-friendly, validated demand, retail-ready packaging.
Subscription-ready
Built for the recurring revenue brand.
Subscription supplements live or die on packaging. Yours needs to look great unboxed, fit the customer's daily ritual, and ship without damage.
- Mailer-optimized secondary packaging
- Premium unboxing experience as standard
- Subscription-friendly inserts (welcome, refill reminders)
- Sustainability built in — recycled mailers, mono-material
Three founders. Three approaches. One platform.
The taste-first founder.
Started with two flavor variants of a functional drink. Iterated organoleptics across three sample rounds. Launched the winner. Subscription-driven, scaled to four-figure monthly orders within months.
The science-led founder.
Brought a pre-formulated stack — needed manufacturing, compliance, and packaging. Built the EU compliance layer, sourced clinical-grade actives, produced the first batch under exclusive supplier agreements.
The coffee + gummies founder.
Started with one product. Customer feedback pointed to a second category. Added gummies to their range without re-vetting a new manufacturer — single platform, single relationship.
The honest answers.
What's the smallest batch you'll produce for a D2C launch?
Volumes are visible after sign-in to the platform — they vary by format. Most D2C founders start with a test batch designed to validate demand before scaling. The point is: we don't force commodity-scale minimums on a brand that hasn't proved demand yet.
If we go to market with a White Label product, do other brands have the exact same product?
The base formula is shared, yes. But your label, packaging, and brand positioning are uniquely yours. If you want a fully exclusive formula, that's the Private Label track — see /private-label.
Can we move to Private Label after we've proven demand on White Label?
That's actually our most common growth path. Start with a catalog product, validate the audience, then take the data into a custom formulation. Many of our biggest accounts started as one SKU.
How does subscription billing work? Do you handle that?
No — subscription billing stays with you (Recharge, Stay AI, Loop, native Shopify). We handle the product side: manufacturing, fulfillment, restock alerts. You handle the customer relationship.
What happens if a SKU takes off and we need to scale 10x in a quarter?
Talk to us early. Our network has redundancy by category, but a 10x ramp benefits from 4–6 weeks of forward planning. The platform shows you forecasted lead times so you can communicate with your customer base.
Ready when you are
The fastest path from concept to shelf.
Open the platform to browse. Book a call for a custom build. No upfront commitment.