For creators building real brands

Turn your audience into a brand they'd recommend.

For creators building serious product brands. Real EU manufacturing. Real formulations your audience can read. Real margins. No supplement-of-the-month dropshipping.

A real brand, not an affiliate scheme

Why creators choose us over dropshippers.

01 — Quality you can stand behind

Quality you can stand behind.

Your audience trusts your judgment. EU GMP-certified manufacturing means the product matches the standard you'd want for yourself — not the lowest-cost private label assembly your audience has already seen on TikTok.

02 — Real ownership

Real ownership.

Affiliate links and dropshipping arbitrage build no asset. A real brand on a real formulation builds an asset you can scale, sell, or hand down. Help build the second one.

03 — Honest economics

Honest economics.

Dropshipping margins are 10–15%. A genuine brand with manufacturing relationships runs 40–60%. The difference compounds over time — into something worth building.

From concept to launch

A creator-friendly process that respects your timeline.

Creators run on content cycles. Your launch can't wait six months for an industrial timeline. White Label first launches in weeks. Custom formulations take longer but pay off in differentiation.

  • Concept call to align on goal, audience, scale
  • Catalog walkthrough — find a base formula that fits
  • Brand and packaging — your aesthetic, our manufacturing
  • Pre-launch sample — your team tries it before commitment
  • Launch — coordinated to your content schedule
Formulation

Built around your story.

A creator brand isn't a category SKU. It's "your morning ritual," "your training stack," "your sleep formula." We work with you on the narrative side: what does this product mean to your audience? Then translate that into ingredient selection, dosing, format, and packaging that supports the story.

Creator collaborations

Creators who built something serious.

Vignette 01

The performance coach.

Built a pre-workout formulated specifically for endurance athletes in their audience. Custom flavor profile. Subscription-led. Six-figure annual revenue within the first year.

Vignette 02

The wellness creator.

Started with a single magnesium product — clean formula, distinctive packaging. Scaled to a 4-SKU range based on audience demand within 18 months.

Transparency

Your audience can read every label.

Modern audiences scrutinize ingredients. They check sources. They flag suspicious dosing. A real brand has nothing to hide — full ingredient disclosure, batch numbers your audience can look up, transparent supplier sourcing where it matters. Build for that level of scrutiny because anything less hurts the brand you're building.

Creator-ready products

Products creators launch first.

Low MOQ, high quality. Build your first product line with formats your audience already knows.

Browse the full catalog

Creator questions

The honest answers.

What size audience do I need to make this work?
The audience size that matters is engaged followers, not raw count. A creator with 20,000 highly-engaged followers in a niche category outsells a 500,000-follower generalist. The economics work when your audience trusts your recommendations.
Can I start with one product and expand?
Most successful creator brands start with exactly one product. Validate that the audience converts. Then add a second product based on feedback. Don't launch a 5-SKU range from day one.
How do I handle fulfillment?
Most creator brands integrate with Shopify + a 3PL (ShipBob, Whitebox, equivalent). We ship finished product to your 3PL; your 3PL handles individual customer fulfillment. You manage the brand and customer relationship.
Can my brand have an exclusive formula nobody else sells?
Yes — that's a Private Label arrangement. Your formula, your IP, NDA-protected, exclusive to your brand. The economics differ from White Label (higher minimums, longer development), so recommend it for creators with established audience and revenue.
What if my brand takes off and I want to take it seriously as a business?
That's why we exist. The same platform supports creator brands, scaling brands, and retail-stocked brands. As your business grows, the partner doesn't change. Your manufacturing, your contracts, your IP all carry over.
Ready when you are

Build a brand worth recommending.